Your Church Website Isn’t Bad… It’s Just Confusing
Let’s clear something up right away:
Your church website probably isn’t terrible.
It’s just trying to do too much… for everyone… all at once.
And the result? A first-time visitor lands on your homepage and has no idea where to click, what time service is, or whether kids ministry is a thing or a mystery of the faith.
Confusing doesn’t mean broken — but it does mean missed opportunities.
Your Website Is Your Front Door (Not a Bulletin Board)
Before someone ever attends your church, they visit your website. Not your Instagram. Not your lobby. Not your parking team.
Your website.
And they’re asking three questions within the first five seconds:
Is this church for someone like me?
What should I do next?
Can I trust this place?
If your website answers those clearly, you win.
If it doesn’t, they quietly click away — no email, no visit, no second chance.
Where Church Websites Go Wrong
Most church websites don’t fail because of bad intentions. They fail because of over-information.
Common issues we see:
Six different buttons competing for attention
Paragraphs explaining theology before telling people service times
Outdated photos that don’t reflect your current church
“Welcome” pages that somehow don’t feel welcoming
Your website doesn’t need to explain everything. It needs to guide people to the next step.
Clarity Beats Clever Every Time
Here’s a hard truth for creatives (we say this with love):
Clever design without clarity is just digital confusion.
The best church websites:
Make service times impossible to miss
Clearly show what to expect on a Sunday
Highlight kids and student ministries early
Use real photos of real people from your church
Feel consistent with your branding everywhere else
Simple doesn’t mean boring. Simple means intentional.
Your Website Should Work for Guests and Your Team
A great church website isn’t just for visitors — it also serves your staff and volunteers.
When your site is clear:
Staff aren’t answering the same questions every week
Visitors feel more confident showing up
Your social media actually has somewhere useful to send people
Your church looks organized and trustworthy (because it is)
Your website should be doing ministry with you, not creating more work.
Why Churches Partner With a Web Team
Many churches use website templates — and that’s fine.
But templates don’t think strategically. They don’t understand your city, your culture, or your mission.
That’s why churches partner with teams like Crakl.
We help churches:
Design websites that prioritize real people, not just aesthetics
Align their website with their branding and Sunday experience
Build sites that are easy to update and hard to mess up
Create clear pathways for guests, families, and next steps
We don’t just make websites look good — we make them work.
A Better Website Is a Ministry Tool
Your church website doesn’t need to impress designers.
It needs to help people take a step toward community, faith, and belonging.
If your website feels confusing, outdated, or disconnected from who your church is today, that’s not a failure — it’s an opportunity.
